UNSOLD ESTIMATE RECOVERY / ROOFING & EXTERIOR CONTRACTORS
You paid to generate the lead, then put a crew’s time into the inspection.
You built the estimate and presented it. The homeowner said “I need to think about it.”
Follow-up becomes inconsistent, and the quoted work quietly disappears.
01
The estimate doesn't close
The homeowner says "I need to think about it." The estimate amount, rep, date presented and objection are logged, and the follow-up starts.
02
Structured follow-up
Follow-up that branches on the real objection — price, timing, spouse or partner, comparing quotes — instead of a generic "just checking in." When a homeowner re-engages, your rep gets a call task with the estimate value attached.
03
Won, lost, or no longer worth pursuing
Every estimate ends in one of three states, and the pursuit stops when it resolves. You get a weekly report in dollars: active unsold value, replies, appointments set, and signed jobs attributable to the follow-up.
One invented $9,400 roof estimate, followed from "I need to think about it" to a decision: the queue, the objection-specific follow-up, the rep call task, and the report. Northstar Exteriors is not a real company and nothing shown is a client result.
Interactive fictional example — not a client result
Try it yourself. Pick the homeowner's objection and watch the follow-up change.
Opens the demo in a new tab. Northstar Exteriors is an invented company and the $9,400 is a simulated transaction.
What the engagement is — and what it isn’t.
WHAT THIS IS NOT
Buying more leads
Replacing your CRM
Replacing your sales reps
Installing another generic chatbot
Rebuilding your entire operation
WHAT THIS IS
A managed process for the opportunities you already quoted
Objection-specific follow-up
Salesperson alerts when a homeowner re-engages
Pipeline accountability
Recovery reporting in dollars
Built around your existing estimate workflow
Free diagnostic call
FREE
A 15-minute call using your estimate count, average job value and close rate. You leave with your unsold pipeline value and the recovery rate the system would need to pay for itself. No obligation.
Book a 15-minute call
Founding client pricing
$600/MONTH
Onboarding waived for the first 3 clients. Standard onboarding after the founding-client period: $1,500. Month to month. No guaranteed recovery rate — the break-even math uses your own numbers.
Ask about founding pricing
Standard pricing
$600/MONTH
We don’t claim native integrations. Whether you run AccuLynx, JobNimbus, Roofr, Leap or a spreadsheet, the exact routing is confirmed during the diagnostic.
BW GROWTH SYSTEMS
Unsold Estimate Recovery for Roofing & Exterior Replacement Contractors